Factors effective on students’ leaving health education groups for tobacco use prevention on virtual networks: A qualitative study
Students’ leaving the groups of health education
DOI:
https://doi.org/10.22122/cdj.v11i3.733Keywords:
Networks, Health Education, Student, IranAbstract
BACKGROUND: This study was conducted with the aim to answer the following questions: What were the main reasons for students’ leaving the Telegram network group? How could they be encouraged to stay in such groups?
METHODS: This was a qualitative study based on the content analysis method of Hsieh and Shannon. Using purposive sampling method, 24 students were recruited from the Islamic Azad University of Saqez in Iran in 2020. Nvivo software was used for data analysis. The reliability of the findings was insured through transcribing the data as soon as possible, accurate recording of the steps of the study, and using a suitable data collection method.
RESULTS: The codes were placed into 10 subcategories and 3 main categories including the challenges of staying in the channel, smoking and not intending to quit, and motivational factors affecting the staying of individuals in the group.
CONCLUSION: Most of the participants reported the low attractiveness of the channel, the cost of the Internet, Telegram filtering, and cultural reasons as significant challenges. Using photos instead of texts, posing questions for group members to answer, putting story series on the channel, advertising on other channels for this channel, and photos or GIFs were described as motivations for staying on the channel.
References
Dunlop S, Freeman B, Perez D. Exposure to internet-based tobacco advertising and branding: Results from population surveys of Australian Youth 2010-2013. J Med Internet Res. 2016; 18(6): e104.
Duke JC, Hansen H, Kim AE, Curry L, Allen J. The use of social media by state tobacco control programs to promote smoking cessation: A cross-sectional study. J Med Internet Res. 2014; 16(7): e169.
Noar SM. A 10-year retrospective of research in health mass media campaigns: Where do we go from here? J Health Commun. 2006; 11(1): 21-42.
Naslund JA, Kim SJ, Aschbrenner KA, McCulloch LJ, Brunette MF, Dallery J, et al. Systematic review of social media interventions for smoking cessation. Addict Behav. 2017; 73: 81-93.
Ramo DE, Thrul J, Chavez K, Delucchi KL, Prochaska JJ. Feasibility and quit rates of the tobacco status project: A Facebook smoking cessation intervention for young adults. J Med Internet Res. 2015; 17(12): e291.
Thrul J, Tormohlen KN, Meacham MC. Social media for tobacco smoking cessation intervention: a review of the literature. Curr Addict Rep. 2019; 6(2): 126-38.
Iranian Students News Agency (ISNA). Telegram and Instagram use among adulsences (News Code: 98020301268) [Online]. [cited 2019 Apr 23]; Available from: URL: https://www.isna.ir/news/98020301268
Naslund JA, Kim SJ, Aschbrenner KA, McCulloch LJ, Brunette MF, Dallery J, et al. Systematic review of social media interventions for smoking cessation. Addict Behav. 2017; 73: 81-93.
Ramo DE, Thrul J, Delucchi KL, Ling PM, Hall SM, Prochaska JJ. The Tobacco Status Project (TSP): Study protocol for a randomized controlled trial of a Facebook smoking cessation intervention for young adults. BMC Public Health. 2015; 15: 897.
Iranian Students Polling Agency (ISPA). Poll about using Telegram (News code: 3725091) [Online]. [cited 2018 June 24]; Available from: URL: https://iqna.ir/fa/news/3725091
Hsieh HF, Shannon SE. Three approaches to qualitative content analysis. Qual Health Res. 2005; 15(9): 1277-88.
Khalil GE, Wang H, Calabro KS, Prokhorov AV. Revealing users' experience and social interaction outcomes following a web-based smoking prevention intervention for adolescents: A qualitative study. PLoS One. 2019; 14(10): e0223836.
Stock C, Lavasani KS, Rasmussen BM, Vallentin-Holbech L. Youth experiences with social norms Feedback: Qualitative findings from the drug prevention trial the GOOD life. Int J Environ Res Public Health. 2020; 17(9).
Fu L, Jacobs MA, Brookover J, Valente TW, Cobb NK, Graham AL. An exploration of the Facebook social networks of smokers and non-smokers. PLoS One. 2017; 12(11): e0187332.
Luo T, Li MS, Williams D, Phillippi S, Yu Q, Kantrow S, et al. Using social media for smoking cessation interventions: a systematic review. Perspect Public Health. 2021; 141(1): 50-63.
Varki A. Did human reality denial breach the evolutionary psychological barrier of mortality salience? A theory that can explain unusual features of the origin and fate of our species. In: Shackelford TK, Zeigler-Hill V, editors. Evolutionary perspectives on death. Cham, Switzerland: Springer International Publishing; 2019. p. 109-35.
Verywell Mind. Denial as a Defense Mechanism [Online]. [cited 2022 Dec 8]; Available from: URL: https://www.verywellmind.com/denial-as-a-defense-mechanism-5114461
de Guzman MRT. Friendships, peer influence, and peer pressure during the teen years [Online]. [cited 2007 Aug]; Available from: URL: https://extensionpublications.unl.edu/assets/html/g1751/build/g1751.htm
Sherman LE, Payton AA, Hernandez LM, Greenfield PM, Dapretto M. The power of the like in adolescence: effects of peer influence on neural and behavioral responses to social media. Psychol Sci. 2016; 27(7): 1027-35.
Grey M, Jaser SS, Holl MG, Jefferson V, Dziura J, Northrup V. A multifaceted school-based intervention to reduce risk for type 2 diabetes in at-risk youth. Prev Med. 2009; 49(2-3): 122-8.
Palmer M, Sutherland J, Barnard S, Wynne A, Rezel E, Doel A, et al. The effectiveness of smoking cessation, physical activity/diet and alcohol reduction interventions delivered by mobile phones for the prevention of non-communicable diseases: A systematic review of randomised controlled trials. PLoS One. 2018; 13(1): e0189801.
Squires JE, Sullivan K, Eccles MP, Worswick J, Grimshaw JM. Are multifaceted interventions more effective than single-component interventions in changing health-care professionals' behaviours? An overview of systematic reviews. Implement Sci. 2014; 9: 152.
Belfiore P, Sarnacchiaro P, Sorrentini A, Ricchiuti R. New social media for health promotion management: A statistical analysis. Soft Computing. 2020; 24(18): 13853-62.
Haines-Saah RJ, Kelly MT, Oliffe JL, Bottorff JL. Picture Me Smokefree: A qualitative study using social media and digital photography to engage young adults in tobacco reduction and cessation. J Med Internet Res. 2015; 17(1): e27.
Gold J, Pedrana AE, Stoove MA, Chang S, Howard S, Asselin J, et al. Developing health promotion interventions on social networking sites: recommendations from The FaceSpace Project. J Med Internet Res. 2012; 14(1): e30.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Chronic Diseases Journal
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.